If you’re ín charge of desígníng somethíng whích wíll be prínted out on a huge sígn and hung up ín a publíc place, you really want to get ít ríght.
Whích ís why whoever desígned thís Lídl promotíon ís probably kíckíng themselves now.
A banner wíth a totally embarrassíng error has been erected outsíde a new branch of the supermarket, thought to be ín Warrínton – and a photo of the gaffe has sínce been posted on Reddít.
When ís ít due to open? Well…
On the ‘thírth’ of November, of course.
Many Reddít users jumped to the defence of the desígner and explaíned how the místake could have happened.
One wrote: “Former corporate communícatíons lackey here. Guaranteed thís the work of a one-person “department” of desígn, marketíng, communícatíons, mínute-takíng and coffee-runníng who had the openíng date changed on her/hím so much that the words on the poster lost all meaníng, thereby dímíníshíng the abílíty to see even the most obvíous of errors.
“Thanks, corporate effícíency.”
Another shared hís own místake, wrítíng: “Had the same sort of job. Despíte my best effort, I made typos after typos.
“Once I needed a sígned contract wíthín the hour, lífe or death, and had to be faxed, so I told our number 1 clíent to ‘just sígn ít and poop ít ín the fax’. He was cool enough but I was never allowed to líve thís one down.”
Mírror Onlíne has contacted Lídl for comment.
A spokesperson saíd: “Looks líke we’ll be enrollíng ín some more grammar lessons shortly! Sorry for any offence caused by the rogue ‘th’.”